Pengembangan Aplikasi Pemasaran Ikan Untuk UMKM dan Nelayan Batam dengan Pendekatan User Centered Design (UCD) dan Usability Testing

  • Ari Novriansyah Politeknik Negeri Batam
  • Dwi Ely Kurniawan Politeknik Negeri Batam
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Keywords: SMEs, Fish, UCD, Usability, Testing


This study aims to design a fish trading application for SMEs and fishers in Batam. Batam is an area surrounded by the sea; most of the population makes a living as fishermen. The restrictions on community activities due to the Covid-19 pandemic have resulted in several weakening businesses where fishers and MSMEs have difficulty selling and distributing to consumers. The study took a case study on Tibelat Farm, an MSME, and anglers who cultivate fish and sell various consumption fish and ornamental fish. The application design uses the Laravel Framework with a UCD approach (User Centered Design), which involves the user in the business model to reach a broader market and complete available information. The results of the local community survey still have no confidence in online transactions, so in the design, they choose the pay-on-site or COD (Cash on Delivery) model. As an evaluation of the usability level using the SUS scale (System Usability Scale). The study results showed a SUS score of 57.58 which means that the application is functionally perfect and can be accepted by users.


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How to Cite
A. Novriansyah and D. E. Kurniawan, “Pengembangan Aplikasi Pemasaran Ikan Untuk UMKM dan Nelayan Batam dengan Pendekatan User Centered Design (UCD) dan Usability Testing”, J. Appl. Comput. Sci. Technol., vol. 3, no. 1, pp. 163 - 168, Jun. 2022.
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