Pengenalan Aplikasi Bisnis Online Dalam Upaya Peningkatan Literasi Teknologi dan Pengembangan Usaha Digital Bagi Pensiunan di Kota Bandung

Amalina  Dewi Kumalasari; Rohmat  Saragih; Anita Silvianita; Sherly  Arthadita; Nurafni  Rubianti; Yulia  Nur Hasanah; Aldi  Akbar; Fitriani  Nur Utami8

doi:10.52158/jace.v4i1.807

Amalina Dewi Kumalasari Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Rohmat Saragih PProgram Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Anita Silvianita Telkom University
Sherly Arthadita Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Nurafni Rubianti 8PProgram Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Yulia Nur Hasanah Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Aldi Akbar Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University
Fitriani Nur Utami8 Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Telkom University

DOI: https://doi.org/10.52158/jace.v4i1.807
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Keywords: technological literacy, business, online, retirees

Abstract

Setting up a business can be an option for someone to work after retirement, and technological developments can accelerate business development, especially small businesses, to enable them to reach a wider market at relatively low costs. Technology is very closely related to people's daily lives. However, older people often have limitations in learning new technologies. Therefore, technological literacy is very important nowadays, so developing technology can be used effectively and positively impact users. As a university that has a vision of playing an active role in the development of technology, science, and arts based on technology, the Faculty of Communication and Business, Telkom University plays an active role in this progress, one of which is through contributions in increasing technological literacy for business people. The introduction of online business applications for retirees who own small businesses in Bandung is a form of community service aimed at increasing the adoption of technology and skills to develop online businesses effectively. This activity was carried out using the seminar method and practical use of business applications. This activity was attended by 30 retirees of the Wredatama Association of the Republic of Indonesia (PWRI) West Java, who already have businesses.